8 FREE Ways to Promote Your Jobs

Author

Dave White
September 25, 2024

Look Inside

  • 8 FREE Ways to Promote Your Jobs

  • đź“™ See lists below

  • 3 Quick Tips - Maximize Your Candidate Experience

  • đź“™ Recommended Reading:

    • How much do you give away for early funding?

  • Parting Thought

  • You can help

“Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.”

Mark Zuckerberg, Co-founder of Facebook

8 FREE Ways To Promote Your Jobs

As a startup you need to conserve cash while hiring the best people.

Start recruiting early so you can deploy these free ways to promote your jobs.

#1 Free job boards available to you. Leverage “Google For Jobs”

đź“™ Read more: 25 Best Free Posting Sites for 2024 - Fit Small Business

#2 Use your networks more

  • Ask everyone you meet “Who do you know that…”

  • Reach out to your network, connections, and followers to let them know about your jobs and ask for help, build your network as you go

  • Make phone calls and send emails

  • Attend meetups, seminars, gatherings, and user groups

đź“™ Read more: Using Social Media Platforms for Recruitment and Hiring - Wonderkind

#3 Post “We are hiring” on your personal and company profiles, websites, social networks posts, and email signatures

  • Provide easy-to-find links to your open jobs

#4 Post your open jobs as newsfeed posts on LinkedIn, X, Instagram…

  • Make them stand out with pictures and employee testimonials and repeat them as needed

  • Join and post in relevant LinkedIn groups

  • Ask your network and employees to share your post

đź“™ Read more: 7 Job Post Tips - LinkedIn learning

#5 Empower your employees and investors to actively reach out to their friends, co-workers, family, school mates, and social networks

  • Provide them with information

  • Provide incentives for referrals and set goals

  • Quickly follow up with everyone they refer

#6 Have your new employees announce their new job

  • Since your new hire is a good fit they are bound to know others that fit as well

  • Ask them to make a list of people they know and have them reach out

  • Have them announce their new job as a post on LinkedIn and other platforms

  • Provide incentives

#7 Encourage your employees to provide reviews of your company on Glassdoor

  • Use your employee posts as testimonials

đź“™ Read more: Glassdoor.com

#8 Collaborate with schools and universities

  • Contact career departments - some allow you to post for free and others charge a small fee

  • Attend career fairs

  • Contact the alumni groups of your school and those of your employees, many have job posting capabilities

đź“™ Read more: The Best Tips for University Recruiting - Smart Recruiters

Maximize Candidate Experience

To attract the best people for you

  1. Communicate with active candidates frequently and provide honest feedback and expected timeframes for next steps and decisions. Communicate bad news right away by phone, video or in person.

  2. Streamline your application process and make applications straightforward and easy to complete.

  3. Offer “Meet the team” sessions

  4. Bonus tip: Be open and honest about your culture, expectations, and compensation for this role. This is good for everyone.

đź“™ Read more: Candidate Experience: How To Get It Right and Win More Top-Tier Talent - Jen Dewar for LinkedIn

How much of your ownership do you need to “sell” to raise your seed and A round? Peter Walker of Carta put together an awesome post addressing this topic.

Peter Walker on LinkedIn: #startups #dilution #founders #venturecapital | 73 comments

Founders - your peers are selling about 20% of their companies in a seed round and another 20% in the Series A. This target ownership figure seems to be… | 73 comments on LinkedIn

www.linkedin.com/posts/peterjameswalker_startups-dilution-founders-activity-7237153837440983043-aQ6O?utm_source=share&utm_medium=member_desktop

Parting Thought

“It’s not about ideas. It’s about making ideas happen.”

Scott Belsky, Co-founder of Behance

You Can Help

Simply reply to this email and let me know what you think. What would you like to see in upcoming issues? Your feedback is appreciated. Dave

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Help early-stage startups grow, recruit, hire, and stay true to their values and culture. Provide timely information and resources that help founders, CEOs, and hiring teams save valuable money and time. Listen to our audience and adjust as requested.

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