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- 📈 Startup Hiring Success
📈 Startup Hiring Success
Dave White
August 28, 2024
In This Issue
From Pitch Deck to a Compelling Employer Brand
📙 What makes a good pitch deck?
3 Quick Tips - End That Interview Early…
Recommended Reading; Employee Branding
Parting Thoughts
What Do You Think?
From Pitch Deck to a Compelling Employer Brand
“Your brand is what people say about you when you’re not in the room.”
This quote applies to your employer brand as well. What do your employees and candidates say about you when you are not there? Do you live by your employer brand or is it just a slogan hanging on the wall?
The more it aligns with what you truly believe and your basic principles the better.
A good place to start is with your pitch deck. Even if you are working on your deck you can use what you have to build a compelling employer brand. You can revise it as you revise your deck. Look at the basics of your deck and you can see how elements align. |  |
Your vision and mission
The problem you are solving
Your solution
The business opportunity
Your team
Your future
What makes your startup a good investment
Now, take the elements of your deck and make it personal:
Your culture and values
What makes your employees important
How is your startup challenging and fun
What will they learn and how will they grow
Why this is the best time to join
📙 What makes a good pitch deck? Check this out from Slidebean:
Yes, End That Interview Early…
If your candidate lies on their resume or to you, is not qualified, is not a culture or values fit, or the interview is just not going the right way.
Be professional and acknowledge you are ending the interview early. If appropriate, explain your reason(s), but avoid arguments. Perhaps the candidate can explain their situation and can resolve your concern.
If the interview is in-person, walk them to the door and see them out.
👉 More on this next week.
📙 Recommended Reading
What is “Employee Branding” vs. “Employer Branding”?
Employee branding is the practice of creating a meaningful, engaging experience for your organization’s internal stakeholders.
Employer branding is different because it focuses on how a company markets itself to potential hires rather than presenting its current employees to the world.
📙 An Awesome article:
By Sunny Tsang for Fond
Parting Thoughts
“Employer branding is about more than just attracting talent; it’s about creating an environment where people want to stay and grow.”
Cathy Hackl, Author and Futurist
What Do You Think?
We have a new way to provide your feedback! Simply reply to this email. Let me know what you think and would like to see in upcoming issues. Your
feedback is appreciated. Dave
👉 Know someone?
Pass this along and they will receive my new ebook “Hiring Success for Early-Stage Startups” when they subscribe.
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Our Mission
Help early-stage startups grow, recruit, hire, and stay true to their values and culture. Provide timely information and resources that help founders, CEOs, and hiring teams save valuable money and time. Listen to our audience and adjust as requested.
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